Advertising Global Culture, Tourism and Experiences Abroad

Course Information

  • ADV 399, - 2 credits
  • 2nd 8-week spring 2019 class (Mar. 11- May 1)
  • 3:30 - 4:50 PM | Wednesday | 336 Gregory Hall
  • Available to all students
  • Program fee tbd and will be billed to your spring 2019 student account
  • Instructor: Steve Hall

In this course, students will explore and examine advertising practices and brand experiences related to tourism and travel for international destinations or "place brands."

The class will develop knowledge and skills related to how destinations abroad use media, attractions, events, people, history, government, businesses and culture to tell their brand stories and create brand identities in the context of a global tourism marketplace. Experiential learning and immersive activities abroad in London and Paris will allow students to gain cultural competencies and global perspectives related to international travel and tourism.

2019 Trip Information

  • May 21, Arrival flight arranged by students to London
  • May 22 - 26, London
    • Buckingham Palace, Big Ben, London Eye, Tower of London, and much more
  • May 26, Mid-trip train arranged by the university | London to Paris
  • May 26 - June 1, Paris
    • Louvre Museum, Versailles, and much more   
  • June 4, Departure flight arranged by students

Financial Information

  • Program fee tbd and will be billed to your spring 2019 student account
  • Fee includes: rount-trip flights, hotel, on-site transportation, a few group meals, access passes, and group transportation from London to Paris
  • Fee does not include: transportation to and from O'Hare airport, daily meals, passport/visa, and other personal items

Kyle Potthast
University of Illinois
College of Media
kpotthst@illinois.edu