Brittany Duff

brittany duff
Associate Professor of Advertising
322 Gregory Hall
  • Ph.D., University of Minnesota (Mass Communication)
  • M.A., University of Minnesota (Mass Communication)
  • B.A., University of Minnesota (Journalism)
  • Associate Professor of Advertising
  • Institute of Communications Research 
  • Illinois Informatics 
  • Beckman Institute 
Course Specialties
  • Advertising Theory
  • Consumer Insight (undergraduate and M.S.) 
  • Research Experience

My current research largely centers around media (in)attention. In particular, how people engage in actively managing their own attention through things like media multitasking, as well as habits and attention failures in both entertainment and productivity media. Additionally I am interested in advertising avoidance, as well as how individual differences interact with messages to influence perception. 

Before becoming an academic, I worked in account planning at several agencies, doing consumer research and writing creative strategy for brands such as Burger King, Harley-Davidson, and Noodles & Co. I also briefly named paint colors, many of which you can still find when you grab sample swatches at the store.


College of Media Scholar (2019-2021) 
Journal of Advertising Best Article runner-up (2019) 
College of Media Undergraduate Teacher of the Year (2018) 
International Journal of Advertising Top Reviewer (2017) 
Journal of Advertising Best Article (2017) 
Charles H. Sandage Department of Advertising Excellence in Teaching Award (2016)
International Communication Association, Game Studies Division Top Poster Award (2015) 

Research/Creative Endeavor

I am currently an Associate Editor for the Journal of Advertising and am co-editing a special issue of the International Journal of Advertising on Corporate Social Responsibility (to be published in 2021). 

Select Publications

(Please email bduff [@] for reprints.)

Sydney Chinchanachokchai, Ron Faber, and Brittany R.L. Duff (In Press), “Distracted Mind: The effects of multitasking and mind wandering on consumer memory for ad content,” International Journal of Advertising. 

Joseph Yun, Brittany R.L. Duff, Patrick Vargas, Hari Sundarum, and Itai Himelboim (2020), “Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers,” Journal of Interactive Advertising, 20(1), 47-59. 

Brittany R.L. Duff and Claire M. Segijn (2019), “Advertising in a Media Multitasking Era: Considerations and Future Directions,” Journal of Advertising, 48(1), 27-37. 

Sanorita Dey, Brittany R.L. Duff, Wai Fu, Karrie Karaholios (2019), “VidLyz: An Interactive Approach to Assist Novice Entrepreneurs in Making Persuasive Campaign Videos” Proceedings of the ACM on Human-Computer Interaction 3(CSCW), 1-26. 

Claire Segijn, Shili Xiong, and Brittany R.L. Duff (2019), “Manipulating and Measuring Media Multitasking: Implications of Previous Research and Guidelines for Future Research,” Communication Methods and Measures, 13(2), 83-101. 

Brittany R.L. Duff and Yulia Lutchyn (2017), “Advertising (In)attention in the Digital Environment” in Shelly Rogers and Esther Thorson (eds.) Digital Advertising: Theory and Research; pp. 138-165, Routledge, Taylor and Francis Group; New York, NY 

Sanorita Dey, Brittany Duff, Karrie Karahalios, and Wai Fu (2017), “The Art and Science of Persuasion: Not All Crowdfunding Campaign Videos are the Same,” Proceedings of the 2017 ACM Conference on Computer-Supported Cooperative Work and Social Computing (pp. 755-769), Association for Computing Machinery. 

Brittany R.L. Duff and Sela Sar (2015), “Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition,” Journal of Advertising, 44(3), 173-184. 

Sydney Chinchanchokchai, Brittany R.L. Duff and Sela Sar (2015), “The effect of multitasking on time perception, enjoyment, and ad evaluation,” Computers in Human Behavior, 45, 185-191. 

Brittany R.L. Duff, Gunwoo Yoon, Zongyuan Wang, and George Anghelcev (2014), “Doing it all: An exploratory study of predictors of media multitasking,” Journal of Interactive Advertising, 14(1), 11-23.