Jacob Fisher

Jacob Fisher
Assistant Professor
5 Gregory Hall
Education

Ph.D., Communication, University of California Santa Barbara 
M.A., Mass Communication, Texas Tech University 
B.A. Honors Arts & Letters, Texas Tech University

Course Specialties
  • Advertising and Brand Strategy
Background

I came to the College of Media after completing my Ph.D. in the Department of Communication at the University of California Santa Barbara, where I conducted research in the Media Neuroscience Lab and the National Science Foundation IGERT in Network Science and Big Data. 

Awards

2020: Dean's Graduate Mentorship Award, University of California Santa Barbara 
2020: Top 5 Paper Award, National Communication Association, Social Cognition Division 
2020: Top 5 Paper Award, International Communication Association, Communication Science & Biology Interest Group 
2020: Top 5 Paper Award, International Communication Association, Computational Methods Division 
2019: Top 5 Paper Award, National Communication Association, Social Cognition Division 
2019: James J. Bradac Award for Excellence in Research, University of California, Santa Barbara 
2019: Kavli Institute for Cognitive Neuroscience Fellowship, University of California, Santa Barbara 
2019: Top Reviewer, International Communication Association, Communication Science & Biology Interest Group 
2019: Top 5 Paper Award, International Communication Association, Computational Methods Division 
2018: Distinguished Article Award, National Communication Association, Social Cognition Division 
2018: Top 5 Paper Award, National Communication Association Mass Communication Division 
2018: Top 5 Paper Award, International Communication Association, Communication Science and Biology Interest Group 
2017: Top 5 Paper Award, International Communication Association, Communication Science and Biology Interest Group 
2016: National Science Foundation IGERT Fellowship, University of California, Santa Barbara 
2016: Regent’s Fellowship, University of California, Santa Barbara 
2014: Hutcheson Graduate Research Endowment, Texas Tech University

Research/Creative Endeavor

I am interested in how design and content features of digital media influence our attention and willingness to invest cognitive effort. I use brain imaging (fMRI/EEG), behavioral, and computational methods to investigate how cognitive load, perceptual load, and reward (among other things) in digital environments influence attention-related brain activation and behavior. This work is aimed developing recommendations for designing digital messages and environments that help us direct our attention in more effective ways.

I also conduct research in the domain of moral messaging, seeking to understand how morally-charged messages uniquely motivate attention and action at the individual and societal level. This project leverages tools from computational social science, including natural language processing, machine learning, and "big data." 

Select Publications

Hopp, F.R., Fisher, J.T., Cornell, D., Huskey, R., & Weber, R. (2020). The extended moral foundations dictionary (eMFD): Development and applications of a crowd-sourced approach to extracting moral intuitions from text at scale. Behavior Research Methods. Published online ahead of print. 

Hopp, F.R., Fisher, J.T., & Weber, R. (2020) Integrating news framing, dynamic-transactional paradigms, and computational modeling: An examination of the dynamic relationship between news frames and real-world events. Journal of Communication. 70(3), 335-355. 

Weber, R., Behr, K.M., Fisher, J.T., Lonergan, C., & Quebral, C. (2020). Video game violence & interactivity: effect or equivalence? Journal of Communication. 70(2), 219-244. 

Dienlin, T., Johannes, N., Bowman, N.D., Masur, P.K., Engesser, S., Kümpel, A.S., Lukito, J., Bier, L.M., Zhang, R., Johnson, B.K., Huskey, R., Fisher, J.T. ... De Vreese, C. (2020). An agenda for open science in communication. Journal of Communication. Published online ahead of print. 

Fisher, J.T., Hopp, F.R., Weber, R. (2019). Modality-dependent effects of perceptual load in multimedia processing. Journal of Media & Communication. 7(4), 149-165. 

Hopp. F.R., Schaffer, J., Fisher, J.T., Cornell, D., & Weber, R. (2019). iCoRe: The GDELT interface for the advancement of communication research. Computational Communication Research. 1(1), 13-44. 

Fisher, J.T., Keene, J.R., Huskey, R., & Weber, R. (2018). The limited capacity model of motivated mediated message processing: taking stock of the past. Annals of the International Communication Association. 42(4), 270290. 

Fisher, J.T., Huskey, R., Keene, J.R., & Weber, R. (2018). The limited capacity model of motivated mediated message processing: looking to the future. Annals of the International Communication Association. 42(4), 291-315. Distinguished Article Award, NCA Social Cognition Division. 

Weber, R., Fisher, J.T., Hopp, F.R., & Lonergan, C. (2018). Taking messages into the magnet: method-theory synergy in communication neuroscience. Communication Monographs. 85(1). 81-102.