Email: sjheo2@illinois.edu Research Interests My research focuses on human–AI interaction in advertising and marketing contexts, with particular emphasis on how AI-driven advertising shapes consumer perception, attitude, and underlying psychological mechanisms. Specifically, I examine (1) virtual influencers as persuasive agents, (2) large language model (LLM) interfaces as persuasive environments, and (3) social robots as embodied communicators. […]
Category: Student Profiles
Azam Hasanpour
Email: azamh2@illinois.edu Research Interests Azam is a multidisciplinary film and theatre artist with an MA in Cinema from the University of Tehran and an MFA in Film and Media Arts from Temple University. With over eight years of focused experience in filmmaking, she brings a rich background in both artistic practice and academic research. Her […]
Luciana Salviano Marques da Silva
Email: luciana8@illinois.edu Research Interests Before joining ICR, I completed my Master’s degree in Media Studies at UFRN (Federal University of Rio Grande do Norte), in Brazil. My dissertation focused in Quality Television and public journalism. My Bachelor’s degree is in Social Communication with emphasis in Journalism and Radio & Television studies. During my undergraduate I […]
Seoyoung (Selene) Kim
Email: sk217@illinois.edu Research Interests Seoyoung (Selene) Kim is a doctoral student at the Institute of Communications Research (ICR). Her research interests lie at the intersection of consumer behavior and human–AI interaction. She examines how people interact with AI and how it shapes their decision-making, particularly in the music entertainment industry and other media contexts. Prior […]
Ketan Krishna
Email: ketank2@illinois.edu Research Interests I am interested in the tools and techniques that have been used to manipulate images throughout history. My research investigates the technical and discursive formations that constitute film restoration. I hope to gain a deeper understanding of how the manipulation of images is framed through the intersecting histories of image generation, […]
Aiman Kazybayeva
Email: aimank@illinois.edu Research Interests Aiman’s research focuses on advertising, consumer behavior, neuromarketing, and biometrics. She applies methods such as eye-tracking, facial recognition, and GSR to study how consumers process advertising messages and make decisions. Recent Publications and Presentations Academic Roles Aiman previously served as Dean of the School of Management at Almaty Management University (AlmaU). […]
Xiaohua (Anthea) He
Email: xiaohua8@illinois.edu Research Interests My primary research interests lie in persuasion and information behaviors, with a particular focus on how consumers process and respond to health-related advertising crafted with persuasive strategies. Before joining ICR, I earned my MSc in Communication Science from the University of Amsterdam, where I focused on persuasive communication, and received my […]
Thomas Farrenkopf
Email: thomasf9@illinois.edu Research Interests Recent Publications/Presentations Academic Roles Thomas is a Graduate Teaching Assistant and Graduate Student Representative for the Society of Cinema and Media Studies. He previously served as a TA for “Billy Wilder’s Hollywood,” and was a Discussion Leader for “Introduction to Cinema” and “Introduction to Television.” Awards and Honors What Most People Don’t Know […]
Joseph Rund
Get to know some of our College of Media students! Joseph Rund is a Class of 2025 advertising major. What first sparked your interest in advertising?I’m creative at heart and I have always had an interest in making videos and working on creative projects. So advertising as a major has allowed me to follow my […]
Kara Yoo
Get to know some of our College of Media students! Kara Yoo is a Class of 2026 advertising major. How does advertising at the University of Illinois connect you to your interests?I am very interested in photography and videography because they allow me to capture moments and turn them into memories. I do a lot […]