Facing the increasing dominance of technology companies such as Facebook and Google in advertising, the CS+ADV degree is aimed at preparing students for a career in the new digital advertising ecosystem. In this new ecosystem, successful careers not only involve understanding and applying concepts in Computer science (e.g. “big data”; "automation", “real-time systems") to different aspects of Advertising but also infusing a strategic and creative thinking in the design and creation of new technologies.

Students in CS+ADV will graduate with a thorough understanding of the CS core and a new advertising curriculum adapted to the emerging digital advertising space. Armed with this interdisciplinary learning experience, graduates of the CS+ADV program will be attractive to large advertising agencies, leading brands, and digital media and technology companies.

Curriculum

Computer Science + Advertising Admissions

Students in the Computer Science and Advertising program will need strong quantitative skills. For more information about admission as a freshman or off-campus transfer student, please visit the Office of Undergraduate Admissions.

If you are interested in transferring to the CS+ADV program from another University of Illinois major, please visit the Intercollegiate Transfer (ICT) information page for the transfer requirements.

Learn about admissions statistics for this major.

*Note: Since this is a new major and we plan to admit our first cohort in Fall 2019, we encourage you to review admission statistics for a similar program, such as CS+Anthropology. Admission statistics for the CS+ADV program will be available after we admit the first cohort.