Ewa Maslowska, an assistant professor in the Charles H. Sandage Department of Advertising, was selected to receive the Provost’s Initiative on Teaching Advancement Grant. The grant enables recipients to design, implement, and assess instructional and pedagogical innovation that has a high probability of enhancing education at the University of Illinois. “I am just very honored […]
The Charles H. Sandage Department of Advertising faculty members and Institute of Communications Research doctoral students participated as moderators, panelists, and research paper presenters at the American Academy of Advertising annual conference, March 18-20, 2021. Their research topics included chatbot advertising, online ethical behaviors, advanced computational advertising research, the complexity of brands taking a stand, generational […]
After taking a course in the psychology of advertising, Ewa Maslowska was inspired to learn more about persuasion techniques. Since then, she has pursued research to examine consumer behavior, online brand engagement, and the effects of personalized marketing. “I have always been interested in people’s cognitive processes,” said Maslowska, assistant professor of advertising. “That is […]
Congratulations to Brittany Duff and Ewa Maslowska, faculty members in the Charles H. Sandage Department of Advertising, who received awards at the 2020 American Academy of Advertising conference, held virtually in March. Duff, associate professor of advertising, was the runner-up for the Journal of Advertising best article award for “Advertising in a Media Multitasking Era: Considerations and Future […]