Advertising and ICR faculty, students present research at 2025 American Academy of Advertising Conference

March 21, 2025 Advertising faculty and graduate students in the MS advertising and ICR doctoral programs, as well as several alumni, participated in the 2025 annual conference of the American Academy of Advertising, held March 6-9 in Pittsburgh, Pennsylvania. Faculty and graduate students participated in eight paper presentations and three panels, discussing research and ideas […]

New advertising professor Guolan Yang focuses on effects of digital persuasive messaging

August 21, 2024 | Kelly Youngblood Guolan Yang has studied and cited works authored by professors in the Charles H. Sandage Department of Advertising since she was a doctoral student. So when she got the opportunity to meet those esteemed scholars in person at advertising conferences, Yang was further drawn to pursue a career at Illinois. “Visiting the […]