Advertising and ICR faculty, students present research at 2025 American Academy of Advertising Conference

March 21, 2025 Advertising faculty and graduate students in the MS advertising and ICR doctoral programs, as well as several alumni, participated in the 2025 annual conference of the American Academy of Advertising, held March 6-9 in Pittsburgh, Pennsylvania. Faculty and graduate students participated in eight paper presentations and three panels, discussing research and ideas […]

New advertising professor Louvins Pierre centers research on social, psychological consumer factors

August 21, 2024 | Kelly Youngblood Louvins Pierre can trace his interest in advertising back to childhood.  “As a kid, I often watched advertisements because I found them funny. In hindsight, it may have been my underlying interest in the advertising and how [it was] effective that caused me not to change the channel,” Pierre said. […]