May 8, 2024 | Kelly Youngblood Students in the Charles H. Sandage Department of Advertising devised an ad campaign that launched this spring to help boost tourism for counties in southern Illinois. The campaign was part of a class project in Advertising 400: Sandage Studios, taught last fall by Shachar Meron, senior lecturer in advertising. […]
Traveling across eight time zones in nine countries didn’t stop Michelle Floyd from earning her master’s degree in strategic brand communication. While creating campaigns for class, she also competed at five Olympic-level softball tournaments and spent two professional softball seasons in Italy. Enrolling in the online program was the best decision she could have made, […]
In the Charles H. Sandage Department of Advertising capstone course, taught by senior lecturer Shachar Meron, students form mini advertising agencies and create real-world campaigns for campus and community groups. Students learn how different disciplines work together—including account direction, research, strategy, media, and creative—to better understand the why, how, and what of advertising. Below are […]
ADV 498: The Sandage Project is our Advertising program’s capstone course, taught by senior lecturer Shachar Meron. The course is designed as an accelerated eight-week boot camp: seniors break into teams and create start-to-finish campaigns for local nonprofits and educational organizations. Students learn how different disciplines work together—including account direction, research, strategy, media, and creative—to better […]