My research interests include motivation, information processing, and media multitasking. More specifically, my work examines how different aspects of motivation, such as intrinsic and extrinsic, approach and avoidance, influence attention, resources allocation and information processing, especially in the context of advertising and social media. I am also interested in identifying different motivations for multitasking among media users, and how these motivations affect their performance.
Motivation, Information Processing, Multitasking, Advertising, Health Communication, Social Media
WHAT MOST PEOPLE DON'T KNOW ABOUT ME
I enjoy watching advertisements and often try to explain to others the beauty of them.