MDIA 390: Media & Advertising Immersion - Portland, Oregon

Course Information:

  • MDIA 390 - 2 credits
  • Available to all majors
  • 24 student limit
  • Course fee: $1,495 (billed to student accounts)
  • Instructor: Steve Hall 

Trip Information

Potential visits may include: Nike, Adidas, Under Armour, Columbia Sportswear, Instrument, Downstream, Intel, Portland Timbers, Moda Center / Portland Trailblazers, Wieden + Kennedy, Oregon Design Lab, HP, Green Sports Alliance, and more. 

Application Information

  • Apply by: March 11, 2018
  • Notified of Acceptance: March 12, 2018
  • Commit to the Program: March 14, 2018  

Financial Information 

  • Course fee: $1,495 (fee applied to your student account)
  • Financial Aid & Scholarships can be used
  • Refund Policy

About the course: 

This program emphasizes the real world application of theories and research about sport culture, media, and business in an effort to help prepare students to enter the sport industry as media professionals. Program materials cover the current state of the industry and emerging trends.

The program is a 5-day field study in Portland, Oregon where students will meet with industry professionals as well as established and emerging sport apparel companies, stadiums, action sport venues, advertising agencies, and Portland Development.

Program Objectives:

  • Obtain a fundamental understanding of organizations, dynamics, relationships and practices associated with the role of media in sport industries
  • Gain knowledge and insight into emergent trends in the sportmedia industry
  • Build skills and abilities related to career development as it relates to the future direction of sportmedia and sportmedia professions
  • Gain experience in creating and presenting multimedia presentations to a variety of audiences
  • Display the ability to apply theory and research to real world experiences
  • Build skills in developing perspectives, presenting ideas, and leading discussion on issues and topics related to the media and sport industries

Program Fee covers; on-site transportation, hotel, group meal, site visits, and event tickets. Flight and daily meals not inlcuded. 


Kyle Potthast
University of Illinois
College of Media

kpotthst@illinois.edu