119 Gregory Hall


  • Ph.D., S.I. Newhouse School of Public Communications, Syracuse University (Mass Communications)
  • M.S., University of Illinois at Urbana-Champaign (Advertising)
  • B.A., Hastings College, Hastings, Nebraska


  • Professor of Advertising

Course Specialties

  • Advertising Strategy
  • Account Planning
  • Advertising Management
  • Advertising Campaigns

Prior to her appointment at Illinois, Dr. Slater was an associate professor and the associate director of the E. W. Scripps School of Journalism at Ohio University for nine years. She joined the academy following a long career as an advertising practitioner, working in private industry, as well as advertising agencies in Omaha, Nebraska. When she left the business, she was running a successful advertising agency, J. Slater & Associates.

Currently, Dr. Slater serves as president of the Association for Educators in Journalism and Mass Communication (AEJMC), an organization she’s been active with since 1995. Slater has served on the AEJMC Advertising Division’s executive committee as research chair, teaching chair, vice head, and head. She has worked as co-chair of the AEJMC Pre-conference Teaching Workshop, one of the longest running pre-conference programs. She served as vice chair and chair of the Council of Divisions for four years, and was a member of the AEJMC Strategic Planning Design Team.

Dr. Slater also serves as a member of the Accrediting Council on Education in Journalism and Mass Communications’ Accrediting Committee, and is chair of the American Advertising Federation’s Academic Committee.

Research/Creative Endeavor
Slater’s primary research focus is on brand strategy, media strategy and building brand relationships. Her research has been published in Journalism & Mass Communication Educator, MediaWeek, the Journal of Advertising Education, and Advances in Consumer Research. She is a contributing author to a series of advertising books published by Sage and co-author of “What’s in a Name? Advertising and the Concept of Brands.” She continues to consult for national and international companies and was recently invited to China to discuss automobile branding in China.