Inspire and innovatively educate with these single-class learning modules tailored to high school students by the College of Media’s faculty and staff. They’re designed to complement existing coursework with hands-on learning.
These 45-minute seminars show students how they can translate their love of liberal arts and sciences into rewarding careers in advertising, branded content, journalism, media sales, public relations, social media and strategy & analytics. We’ll come to your classroom or organization and tailor the presentation to your specific needs.
Immerse your students in any topic by teaching multimedia storytelling skills. More involving than a paper, more interactive than a Powerpoint presentation, this learning approach created by Emmy award-winning Prof. Janice Collins will engage your students on many levels.
ART & DESIGN + ENGLISH + GOVERNMENT + HISTORY + JOURNALISM
21st Century Journalism
For students who like to ask questions, comment on news of the day, share ideas on social media and investigate alternative views, this fast-paced session shows new and emerging career paths for every member of your newspaper, broadcast and yearbook staff.
ART & DESIGN + NEWSPAPER + TV + RADIO + YEARBOOK
Pair this brief introduction to branding with any English, History, Business, Economics or Marketing class. Use it to show students how to create an ad or campaign for a book you’re reading, a concept in your syllabus, an event, or even a popular product. With it, students can learn the principles for marketing anything from the New Deal to Romeo & Juliet.
BUSINESS + ECONOMICS + ENGLISH + HISTORY + MARKETING + ANY CLUB LOOKING TO MARKET ITSELF TO STUDENTS
Back to the Future
Use this brief, engaging history of advertising to show how consumerism continues to evolve. Perfect for any business, economics, history or marketing class, it includes an exercise that inserts one of today’s most popular products into the era you’re teaching.
BUSINESS + ECONOMICS + HISTORY + MARKETING
Advertising for Good
A look at the tactics of the top global pro bono campaigns from the 2015 Cannes Festival of Creativity. Gives outreach clubs and entrepreneurs big ideas for raising awareness and money on a small budget. Commentary and entertaining case study videos show the power of advertising to influence world causes and events.
ENTREPRENEURS + GOVERNMENT + NHS + CLUBS LOOKING FOR FUNDRAISING IDEAS & INSPIRATION
Make That Sale
Fool-proof approaches to jumpstart a sales team to sell advertising in yearbooks and other extracurricular programs. A primer from our Media Sales Certificate program that’s easily paired with 21st Century Journalism.
AD SALES FOR YEARBOOK AND FUNDRAISING PROGRAMS