The Media Production Certificate brings together the strengths of the faculty of the Department of Media & Cinema Studies with the expertise of media specialists across the university to offer students the theory, experiences, concepts, and skills needed to become critical producers in a variety of media forms.

The course sequence will help students develop the knowledge and skills to successfully participate in contemporary professional media environments. Students will apply their knowledge of film, TV and new media to produce original works. They will practice critical and creative thinking to construct compelling media content for contemporary audiences, distribution platforms, and social contexts. Students will develop an understanding of the techniques, formal structures, and responsibilities of video and other content production within a digital workflow for a variety of platforms and purposes. While courses emphasize production skills, they also include scholarly and practical discussion of crucial concepts in contemporary media such as: intellectual property, copyright and fair use, media industries, structural power of media makers, digital distribution, theories of the prosumer, narrowcasting and market segmentation, conceptualizing audiences; and transmedia storytelling.

By teaching students how to create media, this certificate will increase their media literacy. Making legible the forms and workflows of professional media-making empowers students to use that literacy to communicate their own ideas more persuasively in a media-rich society.

Required Courses:
Students are strongly encouraged to take these four required courses in this sequence.

  • MACS 100: Introduction to TV and Popular Movies
  • MACS 166: Contemporary Media Literacy
  • MACS 323: Studies Film/Media Production
  • MACS 496: Advanced Media/Cinema Studies - Advanced Media Practicum or MACS 391: Individual Study (In order to receive 391 credit for the certificate, the individual study must be taken for 3 credits and must be production intensive.)

Students must also take one elective that emphasizes media production skills. Such courses include:

  • MACS 199: Smartphone Cinema
  • JOUR 293: Photography for Everybody
  • MACS 284: Animated Media from Mickey to GIFs
  • MACS 326: New Media, Society and Culture
  • ADV 390: Content Creation
  • JOUR 460: Special Topics - Basic Video Production and Video Storytelling
  • MACS 496: Collaboration in Interactive and Immersive Media
  • MACS 496: Making Video Essays

Questions, contact Professor Jenny Oyallon-Koloski (