Allie Gold

 

Graduation Year 
May 2014

Major
Media and Cinema Studies

Minor
Business & Political Science

Hometown
Mount Prospect

Campus Activities
Her Campus, Sigma Delta Tau, NSCS

Hobbies
Reading, shopping, Pinterest

Twitter

LinkedIn

Employer
Collegiate Marketing

Internship Title
Marketing Intern

What were your duties?

-Analyze customer surveys and create presentation for current clients 

-Design marketing template to present to all partnering schools 

-Create marketing pieces to recruit seasonal workers 

-Contribute new ideas to the web design flow 

-Manage social media calendar and create content

What did you most enjoy about your internship?
The people I work with. I feel like a part of the team, rather than just an intern. 

My boss also allows me to try new projects I may not have a lot of experience with. She also gives me good feedback, so that I can learn from each one.

What was the most difficult aspect of the internship?
Balancing it with school is my biggest difficulty. It's off-campus, so by the time I get there I only have a few hours to actually work. My boss works with my schedule to maximize my time there.

How did your experience at ILLINOIS and in the College of Media prepare you for your internship?
My classes in the College of Media have given me ideas for projects. They also have helped me have a critical, detail-oriented eye on everything I submit.

How has your internship prepared you for a career?
My internship has given me invaluable marketing experience. Things like marketing plans and survey analysis were new for me. Those skills are now things that I will be able to put on my resume and bring with me in future positions.

What recommendations do you have for other students about doing an internship?
I recommend that students ask their bosses how they can get more involved. Bring them ideas for projects you have. Be proactive and don't be afraid to ask questions! It is your responsibility to make the experience extraordinary.


   Cailun Gangi

Graduation Year 
May 2014

Major
Media and Cinema Studies

Minor
Concentration: Media Studies
Focuses: Informatics & Communication

Hometown
Oak Park

Campus Activities
Gamma Phi Beta Sorority

LinkedIn

Employer
C+R Research

Internship Title
Qualitative Intern

What were your duties?
As the qualitative intern, every day was different. I assisted all analysts with their own projects. Whether it was collecting data, scanning for trends, programming or creating visuals, I was always doing something different. I had "down-time" projects as well. These were projects that I could individually work on to practice my skills as an upcoming researcher.

What did you most enjoy about your internship?
The company never made me feel like "the intern." Whether I was working with an employee that had been with the company for 2 years or 10, I felt that my insights and ideas were always taken into consideration and encouraged.

What was the most difficult aspect of the internship?
The internship wasn't so much difficult as it was challenging. Qualitative market research requires a unique type of thinking, which either comes easily or needs to be learned. There were times where I had to push myself to think outside of the box in order to come up with organic ideas.

How did your experience at ILLINOIS and in the College of Media prepare you for your internship?
Concepts from the media courses I have taken at Illinois came up in conversation more than I had expected. Things as basic as media literacy and media effects allowed me to be able to understand what certain studies were concluding. Without this prior knowledge, I would have been much more unclear about certain findings.

How has your internship prepared you for a career?
This internship gave me all the tools I need to enter the field of qualitative market research. I now know the step-by-step process of how to produce an effective qualitative study. From the initial interaction with the client, to proposal, discussion guide creation, and moderating (both in person and online) to reporting and key findings analysis. I have samples of discussion guides that I have generated, creative visual representation, and framework for focus groups that I can refer back to along the line.

What recommendations do you have for other students about doing an internship?
Be a go-getter! You can either make or break an internship for yourself. Take notes of everything you do throughout the day, it may seem silly but it'll be a point of reference someday. Don't be afraid to ask questions. Asking questions means you are interested and care about the work you are doing, which shows. If there is something you want to do that hasn't been presented to you, ask your manager if it is a possibility: you want to see how something is done, ask to shadow someone! Companies want to hire people that want to work and want to create GREAT work, don't wait for a project to come to you, cruise around the office and find it!