Technology Design and Behavior Manipulation

12-1 p.m.

Presented by Jacob Fisher, Assistant Professor of Advertising. 

Dr. Jacob Fisher is interested in how design and content features of digital media influence our attention and willingness to invest cognitive effort. He uses brain imaging, behavioral, and computational methods to investigate how cognitive load, perceptual load, and reward in digital environments influence attention-related brain activation and behavior.

This Advertising Scholarly Spotlight event is sponsored by the Brand Hub.