103 Gregory Hall


  • Ph.D., The Ohio State University (Social Psychology)
  • M.A., The Ohio State University (Psychology)
  • B.A., St. Mary's College of Maryland (Philosophy, Psychology)


  • Professor of Advertising
  • Affiliate, Department, Psychology
  • Affiliate, Department of Sport, Recreation and Tourism
  • Affiliate, Institute of Communications Research
  • College of Media Scholar

Course Specialties

  • Research Methods
  • Attitude-Behavior Relations
  • Psychology of Advertising

Vargas double-majored in philosophy and psychology at St. Mary’s College of Maryland and went on to pursue graduate studies in social psychology (with a minor in quantitative psychology) at The Ohio State University. While at OSU, he worked most closely with professors Bill von Hippel, Rich Petty and Bob Arkin. In 1997-98, Vargas worked as a post-doctoral researcher under the guidance of Joe Forgas at the University of New South Wales. Since 1998, Vargas has been at the University of Illinois at Urbana-Champaign.

Research/Creative Endeavor
Vargas’ research focuses on attitude measurement, stereotyping and prejudice, and information processing aspects of persuasion. He is particularly interested in attitudes that exist outside of conscious awareness.

Related Links