College of Media Advertising faculty participate in American Academy of Advertising conference
The American Academy of Advertising conference, March 15 – 18 at Myrtle Beach, SC, includes a substantial presence by the University of Illinois.


Pre-Conference

Teaching Advertising Ethics

  • Integrating Ethics into all Advertising Classes
  • College of Media Interim Dean, Dr. Jan Slater

Other faculty and University of Illinois participation includes:

  • Effect of 3D TV Advertising on Brand Attitudes: Roles of Human Factors, Involvement, Presence, and Flow
  • Jong Jun, Dankook University
  • Chang Dae Ham, University of Illinois, Urbana-Champaign
  • Yong Seok Cheon, Dankook University

Communicating Sustainability: Do People Really Care how Green Products Benefit the Environment?

  • Sangdo Oh, University of Illinois, Urbana-Champaign
  • Sukki Yoon, Bryant University
  • Patrick Vargas, University of Illinois, Urbana-Champaign

Medium and Message: A 21st Century Approach (Professional-Professor Panel)

  • Wei-Na Lee, moderator
  • Helen Katz, Starcom Mediavest Group
  • T. Bettina Cornwell, University of Oregon
  • Michelle Nelson, University of Illinois
  • Janet Rose, Saatchi & Saatchi

Get Real: How Current Behavior Influences Perceptions of Realism and Behavioral Intent for Public Service Announcements

  • Michelle Nelson, University of Illinois, Urbana-Champaign
  • Xuan Zhu, University of Illinois, Urbana-Champaign
  • Yingying Li, University of Illinois, Urbana-Champaign
  • Yuzhou Guo, University of Illinois, Urbana-Champaign
  • Barbara H. Fiese, University of Illinois, Urbana-Champaign
  • Brenda D. Koester, University of Illinois, Urbana-Champaign

(Just Be)Cause Related Marketing

  • Moderator: Brittany Duff, University of Illinois, Urbana- Champaign

Learn more here:

http://www.aaasite.org/2012_Annual_Conference.html