Recently Presented/ Published Research
- Association for Consumer Research (ACR)
- Association for Education in Journalism and Mass Communication (AEJMC)
- American Academy of Advertising (AAA)
Abrams, K., & Meyers, C. (in press). From opposite corners: Comparing persuasive message factors and frames in opposing organizations’ websites. Journal of Applied Communications.
Chambers, Jason (2011, February). Diversity: The Ultimate ROI. Presentation to the Center for Excellence in Advertising, Howard University.
Duff, Brittany and Faber, Ron (2011). Missing the mark: Advertising avoidance and distractor devaluation. Journal of Advertising, 40(2), 51-62. (Winner, article of the year, 2011).
Jun, J., & Ham, C.D. (2011). Effects of product attitudes and advertising believability on purchase intentions: A focus on utilitarian/hedonic attitudes toward health cola. Korean Journal of Communication Studies. 19(4), 85-100.
Waiguny, M., Nelson, M. R. & Terlutter, R. (2012). Entertainment matters! The relationship between entertainment and persuasiveness of an advergame for children. Special issue on new advertising formats, De Pelsmacker (Ed.), Journal of Marketing Communications, 18(1), 69-89.
Vargas, P. (2012), “Value of Memories” paper presented at the Annual Conference for the Association for Consumer Research conference, Vancouver, BC.
Wirtz, J.G. & Sparks, J.S. & Brown, S. (2012, August). Sex sells? A meta-analysis of the effect of sexual content in advertisements on persuasive outcomes. Paper presented at the Association for Education in Journalism and Mass Communication national conference; Chicago, Illinois.