Student/ Faculty Research Collaborations
Chelsea Johnson (M.S. Advertising, 2012) and Dr. Brittany Duff (2012, October), “It’s All About Me, Effects of Product Samples for Self Vs. Other” paper presented at the Annual Conference for the Association for Consumer Research conference, Vancouver, BC.
Abrams, Dr. K.M., Galindo, Dr. S., Song, G (M.S. Advertising, 2013), Wang, G. (M.S. Advertising, 2013), Lee, C.J. (M.S. Advertising), (2012, August), “Tradeoffs between Webcam, Chat, and Face-to-Face Focus Groups on Dimensions of Data Quality and Richness” paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), Communication Theory and Methodology Division, Methods and Analysis referred session, Chicago, IL.
Yoon, Gunwoo (ICR, Ph.D. student), Zongyuan Wang (M.S. Advertising, 2013), Jun Ha Lee (B.S. Advertising), Jen Moss (B.S. Advertising), and Dr. Brittany Duff (2012, August), “Doing it all: An Exploratory Study of Personality Predictors of Media Multitasking,” paper presented at the Association for Education in Journalism and Mass Communication (AEJMC), Chicago, IL.
Vargas, Dr. P. & Greer, H. (B.S. Media & Cinema Studies, 2013), (in press). Explicit and implicit sexual orientation, homoerotic imagery in advertising, and health. In A. Ruvio & R. Belk (Eds.) Identity and Consumption. Taylor & Francis: London.
Nelson, Dr. Michelle R., Xuan Zhu (M.S. Advertising, 2012), Ying Ying Li (M.S. Advertising, 2012), Dr. Barbara Fiese, and Brenda Koester (2012, March), “Get Real: How Current Behavior Influences Perceptions of Realism and Behavioral Intent for PSAs,” paper presented at the Annual Conference of the 2012 American Academy of Advertising (AAA) Conference, March 2012, Myrtle Beach, SC.
“Consumer Knowledge of News Making: How Increased Persuasion Knowledge of Video News Releases Influences Beliefs and Trust in a News Story,” Dr. Michelle R. Nelson, Sang do Oh (ICR, Ph.D. 2011), Jiwoo Park (M.S. Advertising 2011), poster presented in the Public Relations Division at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Convention, St. Louis, MO, August 12, 2011. Awarded 2nd place for Best Visual Presentation in the Division.