Minor in Public Relations
Public relations is a growing field in the U.S. and globally.
For example, the U.S. Bureau of Labor Statistics estimates that the number of jobs for public relations specialists and managers will increase by 12 percent by 2020; by 21 percent for social media and online community managers; and by 33 percent for event planners and organizers.
According to the 2016 Global Communications Report, over the next five years worldwide PR agency revenue will increase from $14 billion annually to more than $19 billion a year. This growth will produce an estimated 26 percent increase in jobs at global PR agencies.
So, how can the PR minor at the University of Illinois prepare you for one of these jobs?
We’ve designed the curriculum so that you will learn basic and intermediate strategies that organizations use to develop and maintain positive relationships with their stakeholders and internal and external publics, such as employees, journalists and bloggers, investors and donors, and geographical and virtual communities that are relevant to the organization.
We also included a range of advanced topics courses that will help you develop more specialized skills in areas, such as PR writing and social media, media relations, corporate social responsibility and crisis communication.
The next pages of the website include a list of requirements for the PR minor, information about applying for the PR minor and a set of FAQs. The FAQs are especially relevant for students who were already pursuing a PR certificate.
If you still have questions about the PR minor after reading through the other pages, then please email firstname.lastname@example.org.