Studer '17, featured in campaign us article

Alex Studer, a 2017 advertising graduate, is featured in a May 2017 Campaign US article. The story focuses on eight new graduates, their goals, fears and plans for a career in advertising. Read the full story here. 

 

25 May
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Students receive research award

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Two advertising students, Aparna Sivasankaran and Yixin Zou, have received the “Stevick Foundation Excellence in Media Research, Outstanding” award for their research project “Creating and Testing Virtual Reality (VR) for UIUC: Immersive Media & The Consumer” originally presented at the Undergraduate Research Symposium.

The Office of Undergraduate Research stated, “This award reflects the high quality of your research as well as your effective presentation."

Congratulations!

24 May
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Study: Consumers see much greater risk than reward in online ads

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By Craig Chamberlain

Illinois advertising professor Chang-Dae Ham, an expert in the study of hidden persuasion techniques, says the personalized advertising that follow us online is “a very special type” in the way it elicits risk perceptions and privacy concerns.

 

Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re OK with it – that we see benefits roughly equal to perceived risks.

18 May
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Honors graduates recognized at reception

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On Saturday, May 13, graduating students who had received honors were recognized at a reception for family and friends. Students were recognized in several honors categories and received certificates of recognition.

Nineteen students were honored with the designation of Alpha Delta Sigma, a national honor society sponsored by the American Advertising Federation. It recognizes and encourages scholastic achievement in advertising studies. It was founded in 1913 and is the only national, professional advertising honorary society in American higher education.  

18 May
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