Sela Sar, associate professor of advertising and director of the Institute of Communications Research, has been elected president-elect of the American Academy of Advertising. He joins the executive committee on March 19 at the AAA annual conference, and will become president of AAA in March 2022.

Sar previously served as vice president of AAA in 2019. He has been an active member since joining in 2004, having served on the research, award, and publication committees.

With over 600 members, AAA is the oldest and the largest academic association dedicated to advertising research in the U.S. The University of Illinois has a history of leaders in AAA. Michelle Nelson, professor of advertising, is a past president of AAA, as are several alumni from the College of Media’s Institute of Communications Research.