Sela Sar, professor of advertising and director of the Institute of Communications Research, has been elected president of the American Academy of Advertising for 2022-2023. He was sworn in at the AAA annual conference in March.

Sar served as president-elect for the past year, and served as vice president of AAA in 2019. He has been an active member since joining in 2004, having served on the research, award, and publication committees.

For advertising scholars, AAA is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars.

With over 600 members, AAA is the oldest and the largest academic association dedicated to advertising research in the U.S. The University of Illinois has a history of leaders in AAA. Michelle Nelson, professor of advertising, is a past president of AAA, as are several alumni from the College of Media’s Institute of Communications Research.