Yoon (Seo Yoon) Lee
My research interests lie in the area of new emerging media technologies, health/crisis communication, and uncivil online behaviors. My dissertation is focused on revealing the underlying psychological mechanisms of why a certain group of people engages in uncivil online behaviors (e.g., trolling, uncivil commenting, or disseminating misinformation), especially in the realm of health/environmental issues.
Lee, S.Y., Kim, S.J., Lee, H. & Chock, T. M. (2022). Why People Became Hostile during the COVID-19 Pandemic: Exploring the Roles of Social Media Information Exposure and Blame Attribution. Mass Communication and Society. Advance online publication. https://doi.org/10.1080/15205436.2022.2095917
Lee, S. Y., Yao, M. Z., & Su, L. Y. F. (2021). Expressing unpopular opinion or trolling: Can dark personalities differentiate them?. Telematics and Informatics, 63, 101645.
Oh, S. H., Lee, S. Y., & Han, C. (2021). The effects of social media use on preventive behaviors during infectious disease outbreaks: The mediating role of self-relevant emotions and public risk perception. Health Communication, 36(8), 972-981. https://doi.org/10.1080/10410236.2020.1724639 * Top 5 Most-Read Articles in Health Communication from 2010 to 2020.
Ham, C. D., Chung, U. C., Kim, W. J., Lee, S. Y., & Oh, S. H. (2021). Greener than Others? Exploring Generational Differences in Green Purchase Intent. International Journal of Market Research. Advance online publication. https://doi.org/10.1177/14707853211034108
Lee, S. Y. & Seo, Y.J. (2022, Aug). Paradox of uncivil Comments: Exploring the Effects of Climate Change Misinformation, Uncivil Comments, Political Partisanship on Risk Perception. Accepted at Communicating Science, Health, Environment and Risk Division of 2022 AEJMC annual conference, Detroit, MI.
Oh, SH. & Lee, S.Y. (2022, May). Exploring the underlying mechanism through which conspiracy belief discourages COVID-19 vaccination: Extending the Health Belief Model. Accepted at Health Communication Division of 2022 ICA annual conference, Paris, France.
Lee, S.Y. & Kim, J. (2021, Nov). What Makes People More Polarized: Exploring the Effect of Anonymity, Belongness to Majority, and Need for Approval. Accepted at Korean American Communication Association of the 2021 NCA annual conference, Seattle, WA.
Lee, S.Y. & Seo, Y.J. (2021, Nov). When Good People Make Fake News Go Viral: The Role of Anger in Fake News Sharing on Social Media. Accepted at Mass Communication Division of the 2021 NCA annual conference, Seattle, WA.
WHAT MOST PEOPLE DON'T KNOW ABOUT ME
I am a huge fan of pilates, and also I enjoy cooking.