Email: sk217@illinois.edu
Research Interests
Seo-Young (Selene) Kim is a doctoral student at the Institute of Communications Research (ICR). Her research examines how technology shapes consumer behavior, with a particular focus on the music industry. She uses biometric methods to investigate how consumers attend to and respond to media experiences.
Recent Publications / Presentations
Publications
- Lee, S. K., Park, H., & Kim, S. Y. (2024). “Gender and Task Effects of Human-Machine Communication on Trusting a Korean Intelligent Virtual Assistant,” Behaviour & Information Technology, 1-20.
- Kim, S. Y., & Jung, Y. (2023). “Development of Semantic Differential Scales for Artificial Intelligence Agents,” The International Journal of Social Robotics, 15(7), 1155-1167.
Presentations
- Kim, S. Y., Choi, J., & Nam, J. (2026). From Fan to Protest: How Lightsticks Enable Consumer Identity to Travel Across Political Contexts. Accepted for poster presentation at the Annual Conference of the Association for Consumer Research (ACR), Chicago, IL.
- Kazybayeva, A., Nelson, M., Ji, H., Liu, J., Chen, M., Li, G. S., Kim, S. Y., et al. (2026). Exploring Contemporary Rich Media: Sound Off Viewing as a Double-Sided Coin for Advertising. Accepted for poster presentation at the Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), New Orleans, LA.
Courses Taught
- ADV 284: Consumer Insights
- ADV 360: Innovations in Advertising
Awards and Honors
- James Webb Young Travel Fund, University of Illinois, 2026
- Bart A. Cummings Advertising Gift Fund, University of Illinois, 2025
- Excellence Prize, Student-led Creative Research, Smart Media Service Research Center, 2021