Susmita Das

Email: das10@illinois.edu

RESEARCH INTERESTS

  • Advertising History 
  • Business History 
  • Communications History 
  • Media and Culture Industries 
  • Business Service Industries 
  • Postcolonial Media Studies  

RESEARCH DESCRIPTION

Susmita Das's research sits at the intersection of communications history, business history, and cultural histories of capitalism. Her dissertation explores the role of transnational corporate-state relations in the capitalist development of Indian advertising industry in the mid-twentieth century. Her teaching experience ranges from courses in advertising strategy and consumer insights to media studies and popular U.S. film and TV. Her research and teaching are broadly interested in exploring U.S.-India relations and in its political economy in the construction of meanings around gender, race, caste, class, labor, and consumption.

DISSERTATION TITLE

Speaking the International Language: A Transnational History of the Indian Advertising Industry, 1955-1969.
Advisor: Associate Professor Amanda Ciafone

AWARDS AND HONORS

Official List of “Teachers Ranked as Excellent,” Spring 2021 

COURSES TAUGHT

  • Introduction to Popular Film and TV 
  • Introduction to the Media  
  • Consumer Insight 
  • Advanced Public Relations 
  • Advertising and Society  

RELATED LINKS

www.linkedin.com/in/susmitadas

 

Susmita Das