AAA conference participants earn recognition

U of I logo

University of Illinois faculty and students from the Charles H. Sandage Department of Advertising received several awards at the 2018 annual conference of the American Academy of Advertising in New York City, March 22-25, 2018.

Faculty:
Journal of Advertising Best Article:
Vargas, Patrick T., Brittany R.L. Duff, and Ronald J. Faber (2017), “A Practical Guide to Experimental Advertising Research."

26 Mar
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Faculty and students participate in AAA conference

U of I logo

A number of faculty and students from the Charles H. Sandage Department of Advertising and the Institute of Communications Research were in New York City participating in the American Academy of Advertising annual conference this weekend.

Papers presented included:

From Dislikes to Likes: The Future of Digital Advertising
Paying Attention: Ethical Implications for Strategizing Attention
Brittany Duff

25 Mar
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Research suggests sexual appeals in ads don’t sell brands, products

John Wirtz headshot

Advertising professor John Wirtz found that sex doesn’t sell in advertising the way many assume it does.

Read the full story here.

27 Jun
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