WIRTZ ANALYZES TOBACCO COMPANY CORRECTIVE ADS ON ‘THE 21ST’ RADIO SHOW

John Wirtz headshot

Assistant professor John G. Wirtz appeared as a guest Thursday on the radio program “The 21st” in a segment about court-ordered corrective advertisements tobacco companies have recently begun airing on ABC, NBC and CBS. One striking characteristic of the ads is that they feature only words scrolling across a blank screen while an unseen female narrator reads the text in a monotone voice.

14 Dec
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Wirtz Delivers Keynote Address at nutrition symposium at The Ohio State University

Department of Advertising assistant professor John G. Wirtz delivered the keynote address at the 17th Annual Martha Nelson Lewis Symposium, hosted by the School of Health and Rehabilitation Sciences and Wexner Medical Center at The Ohio State University. The topic of the talk was using social media to promote health behavior change.

23 Sep
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