Faculty and students participate in International Communications Association conference

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A number of faculty and students from the College of Media are participating in the 67th annual International Communications Association conference May 25 – 29, 2017. Kevin Wise, association professor of advertising and director of graduate studies for advertising, serves as the Information System Division chair.

25 May
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Students receive research award

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Two advertising students, Aparna Sivasankaran and Yixin Zou, have received the “Stevick Foundation Excellence in Media Research, Outstanding” award for their research project “Creating and Testing Virtual Reality (VR) for UIUC: Immersive Media & The Consumer” originally presented at the Undergraduate Research Symposium.

The Office of Undergraduate Research stated, “This award reflects the high quality of your research as well as your effective presentation."

Congratulations!

24 May
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Study: Consumers see much greater risk than reward in online ads

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By Craig Chamberlain

Illinois advertising professor Chang-Dae Ham, an expert in the study of hidden persuasion techniques, says the personalized advertising that follow us online is “a very special type” in the way it elicits risk perceptions and privacy concerns.

 

Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re OK with it – that we see benefits roughly equal to perceived risks.

18 May
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Faculty and students participate in conferences

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Three students in the Institute of Communications Research presented research at the American Academy of Advertising conference. Several faculty members also participated in the conference.

Outdoor Advertising and Visual Search
Associate Professor Brittany Duff and Zongyuan Wang

Mom, Can I Read This Star Wars Book? Exploration of How Parents Mediate Preschool Children’s “Adverbook” Reading
Regina Ahn

11 Apr
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