Nelson invited key note speaker at European Advertising Academy ICORIA 2017 conference.

Michelle Nelson

Advertising Professor Michelle Nelson was the invited keynote speaker at the 16th annual conference on Research in Advertising for the European Advertising Academy at Ghent University, Belgium on June 30, 2017.

Her talk was titled, "New Forms of Content: Research and Responsibility." 

For more information, see full program here: 

05 Jul
MORE>>

Faculty and students participate in International Communications Association conference

U of I logo

A number of faculty and students from the College of Media are participating in the 67th annual International Communications Association conference May 25 – 29, 2017. Kevin Wise, association professor of advertising and director of graduate studies for advertising, serves as the Information System Division chair.

25 May
MORE>>

Students receive research award

U of I logo

Two advertising students, Aparna Sivasankaran and Yixin Zou, have received the “Stevick Foundation Excellence in Media Research, Outstanding” award for their research project “Creating and Testing Virtual Reality (VR) for UIUC: Immersive Media & The Consumer” originally presented at the Undergraduate Research Symposium.

The Office of Undergraduate Research stated, “This award reflects the high quality of your research as well as your effective presentation."

Congratulations!

24 May
MORE>>

Study: Consumers see much greater risk than reward in online ads

U of I logo

By Craig Chamberlain

Illinois advertising professor Chang-Dae Ham, an expert in the study of hidden persuasion techniques, says the personalized advertising that follow us online is “a very special type” in the way it elicits risk perceptions and privacy concerns.

 

Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re OK with it – that we see benefits roughly equal to perceived risks.

18 May
MORE>>

Pages