Study: Consumers see much greater risk than reward in online ads

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By Craig Chamberlain

Illinois advertising professor Chang-Dae Ham, an expert in the study of hidden persuasion techniques, says the personalized advertising that follow us online is “a very special type” in the way it elicits risk perceptions and privacy concerns.

 

Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re OK with it – that we see benefits roughly equal to perceived risks.

18 May
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Faculty and students participate in conferences

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Three students in the Institute of Communications Research presented research at the American Academy of Advertising conference. Several faculty members also participated in the conference.

Outdoor Advertising and Visual Search
Associate Professor Brittany Duff and Zongyuan Wang

Mom, Can I Read This Star Wars Book? Exploration of How Parents Mediate Preschool Children’s “Adverbook” Reading
Regina Ahn

11 Apr
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Study Finds Nelson Among Top 1% of Most Productive Advertising Researchers Globally

Michelle Nelson

Charles H. Sandage Department of Advertising associate professor Michelle R. Nelson is among the top 1% most productive advertising scholars globally, according to a study appearing in the current issue of the International Journal of Advertising. Institute of Communications Research (ICR) alumnus Leonard Reid (Ph.D., 1978) also appears on the list.   

15 Mar
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