WIRTZ ANALYZES TOBACCO COMPANY CORRECTIVE ADS ON ‘THE 21ST’ RADIO SHOW

John Wirtz headshot

Assistant professor John G. Wirtz appeared as a guest Thursday on the radio program “The 21st” in a segment about court-ordered corrective advertisements tobacco companies have recently begun airing on ABC, NBC and CBS. One striking characteristic of the ads is that they feature only words scrolling across a blank screen while an unseen female narrator reads the text in a monotone voice.

14 Dec
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