My research primarily centers on digital advertising, AI interaction, and social media marketing, but also extends to topics such as cyber-ethics, cybercrime, and online consumer behavior.
Kim, W. J., Ryoo, Y., Lee, S. Y., & Lee, J. A. (2022). Chatbot Advertising as a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concern. Journal of Advertising.
Kim, W. J., Ryoo, Y., Drumright, M., and Yoon, S. (2022). Hypocrisy Induction in Advertising. Journal of Advertising.
Kim, W. J., Ryoo, Y., Yoon, S., & Kim, K. (2021). Ethical Dissonance in Environmental Advertising: Moderating Effects of Self-Benefit vs. Other-Benefit Appeals. International Journal of Advertising.
Kim, W. J. & Ryoo, Y. (2022). Hypocrisy Induction: Using Chatbots to Promote COVID-19 Social Distancing. Cyberpsychology, Behavior, and Social Networking.
- ADV 460: Innovations in Advertising
- ADV 360: Innovations in Advertising
Awards and Honors
American Academy of Advertising (AAA) Graduate Student Scholarships, 2022
American Academy of Advertising (AAA) Graduate Student Scholarships, 2021
Best Paper of the Korea Advertising Society, Global Colloquium, 2021
Best Conference Paper Award, Korean Society for Consumer Advertising Psychology Annual Convention, 2021
Graduate Student Conference Scholarship, University of Illinois at Urbana-Champaign, 2021
What Most People Don’t Know about Me
I enjoy weight training, especially the big three lifts. I'm also a fan of the NBA.