Yujin (Floria) Lee
Email: yujinl3@illinois.edu
Research Interests
Yujin's research interests include virtual reality, artificial intelligence, social media marketing, celebrity endorsement, media usage, and cultural analysis.
She is a doctoral student at the Institute of Communications Research. She completed her master's and bachelor's degrees in advertising from the University of Illinois Urbana-Champaign.
Recent Publications/Presentations
Lee, Y.*, Fukada, M., Baptiste, P., Du, X., Nelson, M. Hey, You Put Ads in My Netflix: How Audiences Negotiate the Changing Streaming Media Landscape, American Academy of Advertising (AAA), Portland, OR, March 14-17, 2024
Kim, W. J., Lee, D., Heo, S., Park, S., and Lee, Y. When Lonely Hearts Meet Talkative AI: Exploring AI Interactivity and Social Motivation. American Academy of Advertising (AAA), Portland, OR, March 14-17, 2024
Ham, C., Ju, I., Heo, S., and Lee, Y. Examining the Change-of-Meaning Effect: Sequential Persuasion Knowledge Structure in Coping Mechanism with Online Behavioral Advertising, Annual conference at AEJMC, Washington D.C., August 7-10,2023
Courses Taught
- ADV 150: Introduction to Advertising
- ADV 281: Advertising Research Method
- ADV 360: Innovations in Advertising
Awards and Honors
Earl Cummings Advertising Research Award, 2023
List of Teachers Ranked as Excellent by their Students: FA 2022, SP 2024
American Academy of Advertising's Graduate Students Travel Scholarship, 2024
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