I am currently a first year PhD student at ICR. I graduated from Nankai University with dual degree of economics and English literature/translation and recently graduated from the University of Illinois with M.S. in advertising. I have expansive interests in psychology, psychophysiology, neuroscience, design, computer technology, and economics, and am eager to connect the nodes in those disciplines to better understand communication. Having learned and practiced painting/drawing for more than 15 years, I still dream to be a designer, not only one that appreciates and creates design, but also one that understands the motivation and acceptance of design. My current research interests are two-fold: 1) to understand the complex visual environment in which media messages are processed or ignored; 2) to understand how technology and design are ingrained into our daily life. Recent research has appeared in Computers in Human Behavior, Journal of Interactive Advertising, and Social Science Computer Review.
Advertising, Statistics, Design, Technology