The Charles H. Sandage Department of Advertising goes beyond skills and theory. We teach students how to ask questions and solve problems to prepare for a thriving career and shape the field. As the first advertising program in the country, we continue to innovate the curriculum. Our students benefit from cross-disciplinary partnerships across campus.
Why do people buy things? What makes them loyal to a brand? Take “Consumer Insight” to identify what motivates consumers and apply it to building a brand strategy.