Advertising and ICR alum Ronald Taylor passes away
Ronald E. Taylor (MS ’71, advertising; PhD ’83, communications, ICR), devoted scholar, teacher, and mentor, passed away at his home in Tennessee on September 11.
After receiving his PhD from the Institute of Communications Research at the University of Illinois Urbana-Champaign, Taylor joined the University of Tennessee as the head of the Department of Advertising, where he built a nationally recognized advertising program at both the undergraduate and graduate levels.
During his tenure, the Department of Advertising was rated by US News & World Report as one of the top eight advertising graduate programs in the country. After a reorganization of the college, Taylor served as the director of the School of Advertising and Public Relations until 2011.
Taylor was an active member of the American Academy of Advertising, where he served as secretary. In 2013, he was awarded AAA’s Charles H. Sandage Award for Teaching Excellence, which recognizes outstanding contributions to advertising education.
Academically, he was a champion of qualitative research and a recognized leader in advertising message strategy. He is best known for his “Six Segment Strategy Wheel” conceptualization, which he published in the Journal of Advertising Research in 1999.