Chang-Dae Ham

Chang-Dae Ham
Professor of Advertising; Associate Head of Graduate Studies
330 Gregory Hall
Education
  • Ph.D., Journalism-Advertising, School of Journalism, University of Missouri 
  • M.A., Advertising, College of Journalism and Communications, University of Florida 
  • M.B.A., Marketing, School of Business, Yonsei University, Seoul, South Korea 
  • B.A., Media Communication, College of Social Science, Hanyang University, Seoul, South Korea
Affiliations
  • Professor of Advertising 
  • Research Professor of Institute of Communications Research (ICR) 
  • Affiliate professor in Informatics, School of Information Science and Center for Social Behavioral Science 
  • Associate Head of Graduate Studies for Advertising (2023-) 
  • Director of Graduate Studies in Advertising (2020-2023) 
  • Executive Director, Global Professional Training Program (2011-) 
  • Associate Editor, International Journal of Advertising and Asian Journal of Communication 
  • Vice president, American Academy of Advertising (AAA) 
  • Chair of Research Committee, American Academy of Advertising (AAA; 2021-2023) 
  • Chairs in Special Topic, Professional Freedom & Responsibility (PF&R), and Co-Chair of Pre-Conference, Advertising Division, Association for Education in Journalism and Mass Communication (AEJMC; 2022-) 
  • Vice President, Korean American Communication Association (2015 - 2017)
Course Specialties
  • Innovations in Advertising (ADV 360/460/590) 
  • Digital Advertising (ADV 490/590) 
  • Advertising Management Planning (ADV 491) 
  • Audience Analysis & Advertising Media Planning (ADV 483) 
  • Advertising Research Method (ADV 281) 
  • Graduate Research Seminar I (ADV 587) 
  • Quantitative Research Method in Advertising (ADV 581)
Background

Dr. Ham joined Charles H. Sandage Department of Advertising in 2010 as a tenure-track faculty. Prior to joining academia, Dr. Ham worked in the advertising industry for ten years as an account executive, account planner, and Internet marketing consultant at LG AD (HS AD), a major advertising agency in Korea. During the time, he managed diverse integrated marketing communication projects for clients such as LG electronics, Baskin Robbins, and many others, collaborating with diverse domestic and international agencies, media, and digital vendors including Google Double Click, Naver, Dentsu, and so forth. 

Awards
  • 2024 Runner-Up, Best Paper of the Year, 2023, Journal of Interactive Advertising, recognized at the Annual Conference of American Academy of Advertising (AAA), Portland, OR. 
  • 2024 Adviser, Dissertation Award (Woojin Kim), American Academy of Advertising (AAA), Annual conference, Portland, OR. 
  • 2023 Best Reviewer of the Year of 2022, International Journal of Advertising, recognized at the Annual Conference of International Conference on Research in Advertising (ICORIA), European Advertising Academy. 
  • 2023 Best Paper of the Year, 2022, Journal of Interactive Advertising, recognized at the Annual Conference of American Academy of Advertising (AAA), Denver, CO. 
  • 2023 Charles H. Sandage Scholar in Advertising Research, Charles H. Sandage Department of Advertising, University of Illinois Urbana-Champaign 
  • 2022 James W. Carey Faculty Fellow for Research, Institute of Communications Research, University of Illinois Urbana-Champaign 
  • 2022 Most Influential Articles in 2021 by the editors of journals of the American Academy of Advertising (AAA) 
  • 2022 Best Paper of the Year, 2021, Journal of Current Issues & Research in Advertising, recognized at the Annual Conference of American Academy of Advertising (AAA), St. Petersburg, FL. 
  • 2022 Best Paper of the Year, 2021, Journal of Interactive Advertising, recognized at the Annual Conference of American Academy of Advertising (AAA), St. Petersburg, FL. 
  • 2021 Best Research Paper, 2nd place, Global Colloquium, Korea Advertising Society (KAS), Kangwon-Do, Korea 
  • 2019 Research Fellowship Award, American Academy of Advertising (AAA), Annual conference, Dallas, TX. 
  • 2018 Top faculty research paper, open research category, Advertising division, 2nd place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, Washington D.C. 
  • 2017 The fourth most read/downloaded article of the year in 2016, International Journal of Advertising, recognized at the International Conference on Research in Advertising (ICORIA), Annual conference, European Advertising Academy, Ghent, Belgium. 
  • 2017 Top faculty research paper, Advertising division, 3rd place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, Chicago, IL. 
  • 2016 The second most read/downloaded article of the year in 2015, International Journal of Advertising, recognized at the International Conference on Research in Advertising (ICORIA), Annual conference, European Advertising Academy, Ljubljana, Slovenia. 
  • 2015 Top faculty research paper, Public Relations division, 4th place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, San Francisco, CA. 
  • 2014 Top faculty research paper, Advertising division, 3rd place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, Montreal, Canada. 
  • 2012 Top faculty research paper, Mass Communication & Society division, 4th place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, Chicago, IL. 
  • 2011 Top faculty research paper, Advertising division, 2nd place, Association for Education in Journalism and Mass Communication (AEJMC), Annual conference, St. Louis, MO. 
  • 2009 Top research paper in Scholar-to-Scholar session, International Communication Association (ICA) Annual conference, Chicago, IL.
Research/Creative Endeavor

Dr. Ham has explored how consumers cope with, and steel themselves against, diverse persuasion tactics in digital, throughout the lens of consumers’ marketplace metacognition, social intelligence, persuasion inference, media literacy, and mind perception. His research topic includes, but not limited to, native advertising, online video advertising, online behavioral advertising, corporate social responsibility, and political advertising literacy. He has published over 40 peer-reviewed journal articles and/or book chapters in advertising, marketing, and communication. Currently, his research focuses primarily on consumers’ coping mechanism with data-driven advertising, algorithmic advertising, and artificial intelligence marketing.