Chang-Dae Ham

Chang-Dae Ham
Associate Professor of Advertising; Associate Head of Graduate Studies
330 Gregory Hall
  • Ph.D., Journalism-Advertising, School of Journalism, University of Missouri 
  • M.A., Advertising, College of Journalism and Communications, University of Florida 
  • M.B.A., Marketing, School of Business, Yonsei University, Seoul, South Korea 
  • B.A., Media Communication, College of Social Science, Hanyang University, Seoul, South Korea
  • Associate Professor of Advertising
  • Associate Research Professor of Institute of Communications Research (ICR)
  • Associate Head of Graduate Studies for Advertising
  • Executive Director, Global Professional Training Program 
  • Associate Editor, International Journal of Advertising 
  • Associate Editor, Asian Journal of Communication 
  • Chair, Research Committee, American Academy of Advertising (AAA) 
  • Chair, Special Topic, Advertising Division, Association for Education in Journalism and Mass Communication (AEJMC) 
  • Vice President, Korean American Communication Association (2015 - 2017)
Course Specialties
  • Innovations in Advertising (ADV 460/590) 
  • Digital Advertising (ADV 490/590) 
  • Advertising Management Planning (ADV 491) 
  • Audience Analysis & Advertising Media Planning (ADV 483) 
  • Advertising Research Method (ADV 281) 
  • Graduate Research Seminar I (ADV 587)

Dr. Ham joined Charles H. Sandage Department of Advertising in 2010 as a tenure-track faculty. Prior to joining academia, Dr. Ham worked in the advertising industry for ten years as an account executive, account planner, and Internet marketing consultant at LG AD (HS AD), a major advertising agency in Korea. During the time, he managed diverse integrated marketing communication projects for clients such as LG electronics, Baskin Robbins, and many others, collaborating with diverse domestic and international agencies, media, and digital vendors including Google Double Click, Naver, Dentsu, and so forth.

  • 2022 James W. Carey Faculty Fellow for Research, Institute of Communications Research, UIUC 
  • 2022 Best Paper of the Year, Journal of Current Issues & Research in Advertising 
  • 2022 Best Paper of the Year, Journal of Interactive Advertising 
  • 2021 Best Research Paper, Global Colloquium, Korea Advertising Society 
  • 2020 Career Influencer in the Chancellor’s Report of Illini Success, UIUC 
  • 2019 Research Fellowship Award, American Academy of Advertising 
  • 2018 Top faculty research paper, Advertising division, AEJMC 
  • 2017 The fourth most read article, International Journal of Advertising 
  • 2017 Top faculty research paper, Advertising division, AEJMC 
  • 2016 The second most read article, International Journal of Advertising 
  • 2015 Top faculty research paper, Public Relations division, AEJMC 
  • 2014 Top faculty research paper, Advertising division, AEJMC 
  • 2014 Faculty Excellence in Teaching award, Charles H. Sandage Dept. of Advertising 
  • 2012 Top faculty research paper, Mass Communication & Society division, AEJMC 
  • 2011 Top faculty research paper, Advertising division, AEJMC 
  • 2009 Top research paper in Scholar-to-Scholar session, International Communication Association 
Research/Creative Endeavor

Dr. Ham has explored how consumers cope with, and steel themselves against, diverse persuasion tactics in digital, throughout the lens of consumers’ marketplace metacognition, social intelligence, persuasion inference, media literacy, and mind perception. His research topic includes, but not limited to, native advertising, online video advertising, online behavioral advertising, corporate social responsibility, and political advertising literacy. He has published over 40 peer-reviewed journal articles and/or book chapters in advertising, marketing, and communication. Currently, his research focuses primarily on consumers’ coping mechanism with data-driven advertising, algorithmic advertising, and artificial intelligence marketing.