Sang-Hwa Oh

Sang-Hwa Oh
Assistant Professor in Advertising
120 Gregory Hall
  • PhD, University South Carolina (Mass Communication)
  • MA, Sogang University (Mass Communication)
  • BA, Ewha Womans University (Social Welfare; Minor: Mass Communication)
  • Assistant Professor of Advertising
  • Assistant Research Professor at Institute of Communications Research
Course Specialties

Public Relations Strategies


Dr. Oh has earned her PhD degree at the School of Journalism and Mass Communication at the University of South Carolina where she studied the effects of various communication channels including traditional media, social media, and interpersonal networks in shaping people’s perceptions, opinions, and behaviors regarding environmental- and health-related issues. She also looked into how mass media present those issues. After completing her PhD, she was an assistant professor at the Department of Communication at Appalachian State University where she taught courses in public relations campaign, social media strategies, public relations principles, and communication research method and served a faculty advisor for Public Relations Student Society of America (PRSSA) chapter. Prior to joining Academia, she worked in Samsung iMarketKorea for five years as a PR manager. During the time, she designed and implemented a range of communication strategies including corporate media relations, customer and supplier relations, employee relations, investor relations, speech writing, corporate marketing, and so forth.


She has received multiple awards for her research from the Association for Education in Journalism and Mass Communication, the International Public Relations Research Conference, and the Korean Health Communication Conference. She was also a recipient of Outstanding Graduate Student Research Award from the University of South Carolina and Outstanding Teaching Award from Sogang University.

Research/Creative Endeavor

Dr. Oh's research interests are at the intersection of the media and public health- and environmental- related issues. She examines how media use affects human perceptions and behaviors as well as communication behaviors in the context of public health and safety topics. She wants to understand the influence of social media on strategic communication initiatives, namely health, risk, and crisis communication. Her research has also touched on how views about decision-makers and decision-making processes influence public perceptions of environment-and public safety-related issues. She has published work in journals including Health Communication, Risk Analysis, Public Understanding of Science, Asian Journal of Communication, and Mass Communication and Society.