Ph.D., Communications, University of Tennessee, 1990
M.A., Advertising, University of Texas at Austin, 1985
B.A., English Literature, Louisiana State University, 1981
Professor of Business Administration and Department Head and Anthony J. Petullo Professor
Invited Faculty Participant, Women in the Marketing Academy Annual Leadership Gathering, 2017
American Marketing Association Doctoral Consortium, Invited Faculty Mentor, 2016, 2017
Faculty in Residence, University of Sydney, 2016
Eminent Scholar in Residence, University of Melbourne, 2015
Business Excellence Grant, Department of Business Administration, 2014-2015
Teaches courses in consumer behavior and promotions.
Primary area of interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.
Otnes, C. Forthcoming. The Poppies: Producing and Consuming Commemoration of the First World War in Britain. In Helaine Silverman and Mike Robinson (Ed.), Heritage of Death: Producing and Consuming Landscapes of Memory, Sentiment, and Performance. London: Routledge.
Otnes, C. 2018. Re-presenting, Reinvigorating and Reconciling Gift-Giving Research within and beyond the CCT Paradigm. In Olga Kravetz, Pauline Maclaran, Alladi Venkatesh, Steve Miles (Ed.), Sage Handbook of Consumer Culture, 214-234. Beverly Hills, CA: Sage Publications.
Otnes, C., Tuncay Zayer, L., Arias, R. , Sreekumar, -. 2018. The Roles of Extraordinary Beliefs in Consumer Rituals. Journal of the Association for Consumer Research, 3: 566-581
Maclaran, P., Otnes, C. 2017. "Regendering Sherlock: Applying a Butlerian Lens". In John F. Sherry, Jr., Eileen M. Fischer (Ed.), Contemporary Consumer Culture Theory. London: Routledge.
Maclaran, P., Otnes, C. 2017. Reinvigorating the Sherlock Myth Elementary Gender Bending. In Contemporary Consumer Culture Theory, 152-172
Otnes, C. 2017. The Case for Exploring Cultural Rituals as Consumption Contexts. In Michael Solomon and Tina M. Lowrey (Ed.), Routledge Companion to Consumer Behavior. London: Routledge.
Otnes, C. 2017. Mind, self and consumption: George Herbert Mead. In Canonical Authors in Consumption Theory, 113-119