Professor
Affiliations
- Charles H. Sandage Department of Advertising
- Institute of Communications Research
- Center for Social and Behavioral Science
Education
- Ph.D., University of Minnesota (Mass Communication)
- M.A., University of Minnesota (Mass Communication)
Course Specialties
Sar has taught a variety of small and large-lecture courses at the undergraduate and graduate levels:
- ADV 281 Advertising Research Methods
- ADV 476 Global Advertising
- ADV 483 Audience Analysis and Media Planning
- ADV 497 Colloquium in Advertising
- ADV 550 Foundations of Advertising
- ADV 581 Quantitative Research Methods in Advertising
- ADV 588 Graduate Seminar II
- ADV 590 Special Topics in Advertising
- ADV 597 Proseminar in Advertising
- ADV 598 MS Professional Project
- MDIA 587 PhD Proseminar I
Background and Research
Sar is an advertising professor whose research focuses on affect, emotions, advertising, and consumer behavior. His work examines how emotional and motivational processes shape advertising responses, with a particular emphasis on electroencephalography (EEG) and self-report measures. He also studies mood, memory, judgment, decision making, and responses to social, risk, and health advertising, as well as emotional communication online using affective computational approaches.
Sar is a Senior Associate Editor of the International Journal of Advertising and serves on the editorial boards of the Journal of Advertising, Journal of Current Issues and Research in Advertising, and Journal of Interactive Advertising. He is a former President of the American Academy of Advertising and former Director of the Institute of Communications Research. His research has been published in leading journals in advertising, consumer research, communication, and media.
