Jan Slater

Jan Slater
Professor of Advertising
119 Gregory Hall
  • Ph.D., S.I. Newhouse School of Public Communications, Syracuse University (Mass Communications)
  • M.S., University of Illinois at Urbana-Champaign (Advertising)
  • B.A., Hastings College, Hastings, Nebraska
  • Professor of Advertising
Course Specialties
  • Advertising Strategy
  • Account Planning
  • Advertising Management
  • Advertising Campaigns

Dr. Jan Slater is currently the Chief Marketing Officer for Gies College of Business and Professor of Advertising in the Charles H. Sandage Department of Advertising at the University of Illinois. She most recently served as Dean of the College of Media for six years, and head of the Department of Advertising for three years prior. Prior to her appointment at Illinois, Dr. Slater was an associate professor and the associate director of the E. W. Scripps School of Journalism at Ohio University for nine years.  She joined the academy following a successful career as an advertising practitioner, working in private industry, as well as owning her own multi-million-dollar advertising agency, J. Slater & Associates. 

Dr. Slater has served as president of the Association for Educators in Journalism and Mass Communication (AEJMC), an organization she’s been active with since 1995. Additionally, she has served on the AEJMC Advertising Division’s executive committee as research chair, teaching chair, vice head, and head. She served as vice chair and chair of the Council of Divisions for four years, and was a member of the AEJMC Strategic Planning Design Team.She has served as a member of the committee, as well as a member of the council of the  Accrediting Council on Education in Journalism and Mass Communications’ Accrediting Committee.  And has been chair of the American Advertising Federation’s Academic Committee.

Slater earned a B.A. from Hastings College, Hastings, Nebraska; a M.S. from the University of Illinois at Urbana-Champaign; and a Ph.D. from the S.I. Newhouse School of Public Communications at Syracuse University.

Research/Creative Endeavor

Brand relationships, brand strategy, and branded content are the main areas of Slater's research. She has been published in the Journal of Marketing CommunicationsAdvances in Consumer ResearchJournalism and Mass Communication Educator, and the Journal of Advertising Education.  She is a contributing author to a series of advertising books published by Sage and co-author of What’s in a Name? Advertising and the Concept of Brands.