Harsh Taneja

headshot of Harsh Taneja
Assistant Professor
222 Gregory Hall
Education

Ph.D. Northwestern University
M.A. Mudra Institute of Communications, Ahmedabad, (MICA) India
B.E. NSIT, University of Delhi, India

Affiliations
  • Assistant Professor of Advertising
Course Specialties
  • Audience Analysis
Background

Harsh became interested in the media when we began his masters coursework at a marketing communications program at the MICA, India. Majoring in marketing research and media he conducted audience research for media agencies (Starcom and Zenith Optimedia), broadcasters (BBC's Global News Division) and newspapers ( Indian Express Group). Aspiring to be a full time academic, he pursued a PhD at Northwestern University's interdisciplinary doctoral program in Media, Technology and Society. In his doctoral training he combined his experiences gained in the media and advertising industries with social theories and research methodologies to formulate a research program that focuses on media audiences.

Research/Creative Endeavor

Harsh's research examines audience behavior, specifically the linkages between media use and social contexts. Secondary areas of interest include media industries and audience measurement.