Tiffany Barnett White

Tiffany Barnett White
Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow
4014 BIF

Ph.D., Business Administration, Duke University, 2000
M.S., Advertising, University of Illinois at Urbana-Champaign, 1994
B.S., Advertising, University of Illinois at Urbana-Champaign, 1992


University of Illinois List of Teachers Rated as Excellent, 2000-2004, 2006-2008, 2010-2013, 2015-2018

Research/Creative Endeavor

Brand Management, Consumer Behavior, Marketing Management, Promotional Strategy, Retailing, Customer Relationship Management

Consumer-brand relationships; Consumer Decision Making

Select Publications

Henderson, G., Rank-Christman, T., White, T., Grantham, K., Ostrom, A., Lynch, J. 2018. Intercultural competence and customer facial recognition. Journal of Services Marketing, 32: 570-580

Ellison, B., Duff, B., Wang, Z., White, T. 2016. Putting the Organic Label in Context: Examining the Interactions between the Organic Label, Product Type, and Retail Outlet. Food Quality and Preference, 49: 140-150

White, T., Novak, T., Hoffman, D. 2014. No Strings Attached: When Giving it Away Versus Making Them Pay Reduces Consumer Information Disclosure. Journal of Interactive Marketing, 28: 184-195