Tiffany Barnett White
Ph.D., Business Administration, Duke University, 2000
M.S., Advertising, University of Illinois at Urbana-Champaign, 1994
B.S., Advertising, University of Illinois at Urbana-Champaign, 1992
University of Illinois List of Teachers Rated as Excellent, 2000-2004, 2006-2008, 2010-2013, 2015-2018
Brand Management, Consumer Behavior, Marketing Management, Promotional Strategy, Retailing, Customer Relationship Management
Consumer-brand relationships; Consumer Decision Making
Henderson, G., Rank-Christman, T., White, T., Grantham, K., Ostrom, A., Lynch, J. 2018. Intercultural competence and customer facial recognition. Journal of Services Marketing, 32: 570-580
Ellison, B., Duff, B., Wang, Z., White, T. 2016. Putting the Organic Label in Context: Examining the Interactions between the Organic Label, Product Type, and Retail Outlet. Food Quality and Preference, 49: 140-150
White, T., Novak, T., Hoffman, D. 2014. No Strings Attached: When Giving it Away Versus Making Them Pay Reduces Consumer Information Disclosure. Journal of Interactive Marketing, 28: 184-195