My research centers on the psychology of persuasion in digital media, with a particular focus on social platforms. I investigate how individuals interpret and react to persuasive messages such as health-related messages and advertisements. Additionally, I study the persuasive techniques employed by social media influencers and evaluate the efficacy of health messages disseminated online. I am also interested in the analysis of misinformation mechanisms and their mitigation, as well as the impact of conversational agents like GPT models on public opinion.
Zhang, J. S., Ji, R., Shao, J., Su, L. Y.-F. (2023, August). A Systematic Literature Review of Health, Science, and Environmental Misinformation Correction on Social Media. Annual Conference of the Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC.Zhang, J. S., Ji, R., Shao, J., & Su, L. Y.-F. (2023, May). Effects of corrective messages on food safety-related misperceptions and behavioral intentions: The roles of message format, information source, and perceived credibility. Annual Conference of the International Communication Association (ICA 2023), Toronto, Canada. Ji, R., Rockwood, F., and Norman, G., “Aggressive behavior as a group norm following acute social rejection,” Chicago Area Undergraduate Research Symposium, April. 11, 2021.
- Advertising 305: Adtech and the Digital World
- Advertising 150: Introduction to Advertising Campus
Graduate Teaching Assistant
Awards and Honors
2023 Lynne Blanton Student Travel Award
What Most People Don’t Know about Me
When I'm not doing research, you might find me delving into the realm of occultist movies. Some of my favorite films are: The Ninth Gate, Rosemary's Baby, The Wicker Man, and Hereditary. I love how they explicate humanity's age-old fascination with the arcane.