Bianca Flowers
Get to know some of our College of Media alumni. Bianca Flowers (BS '13, journalism) is a global race and justice correspondent at Reuters.
What experiences motivated you to choose Illinois?
Growing up on the west side of Chicago, I took inspiration from my favorite news anchors and I had always had an affinity for storytelling. As I got older, my love for storytelling, creative writing, and hearing the stories of others continued. Additionally, I enjoyed sports, and I knew Illinois could help me expand on that area of focus in journalism. My sister always told great stories about the professors here, and I knew Illinois had such a great reputation, but what sold me was my campus visit in high school. Overall, it felt like home, and I knew I wanted to maintain my family's bloodline connection to Illinois as the second person in my family to graduate from the institution.
What opportunities did you take advantage of to explore your passion for sports journalism?
I worked for Fighting Illini Productions early in my college career, which refined my media editing skills. Not only did I receive a high-caliber experience by being able to tell the exclusive stories of athletes, but I also became a great producer, editor, and videographer through my work. Overall, Fighting Illini Productions gave me a taste of what the broadcast media industry is like, and many students don't get these types of experiential learning opportunities, like partnering with the Big Ten Network, until their junior or senior year. Additionally, I created my own blog, which I maintained during my undergraduate years, which helped me build journalistic storytelling skills in a digital-based format. This experience allowed me to become more independent in my work and was instrumental in preparing me for a career in journalism.
Who guided you to excel in a professional media career at Illinois?
I pursued business journalism because of Lynn Holley. She was a business journalist who lectured at Illinois, and I would pop into her office as she had an open-door policy. I remember she said that if you specialize in a particular media area, you make yourself much more marketable, and you can build your brand and identity. At the time, there weren't any business journalism courses, but Holley's advice encouraged me to pursue this style of journalism and take every opportunity I saw. In the media industry, I often didn't see other people who looked like me doing business journalism, meaning Black students or reporters. However, Holley helped me create that opportunity for myself. Business journalism still plays a role in my current position at Reuters as a global race and justice correspondent, as money is often involved in every type of reporting. I include this connection in the tapestry that helped me progress more in my career.
In your current role as a global race and justice correspondent at Reuters, how do you use your platform to advocate for others?
I use my platform to initiate conversations within my community and at groups within my organization about how we should consider covering race and justice. When I'm talking to emerging journalists or students, I think it's essential for them to know that if you identify as a minority, there are opportunities for you to pursue areas of reporting that you are interested in while advocating for yourself and others. As you continue to grow in your career, lifting others as you climb up is essential. I want to be known as someone who is constantly advocating for young girls to open doors that they may be scared to open because they probably don't see folks like myself at media organizations. At Reuters, we always have those conversations within our walls to keep in mind how we're interviewing and hiring journalists of all backgrounds. We focus on where we need to improve our diversity and inclusion initiatives to lift those voices up. Advocacy work is extremely important to me, and it always will be.
—Interview by Mallory Miller, New Voices Intern
