Garner's consultancy launches app to track consumer spending in Black businesses
Black Ink Group, LLC, announced the launch of the BlackCoin Mobile Application as part of the BlackCoin Campaign, an effort to track and incentivize day-to-day spending with Black-owned businesses. The mobile app, available on the AppStore and the Google Play Store, will allow the Black Ink Group and its partners to aggregate spending data documented through the receipts scanned or uploaded into the BlackCoin App. Spending data collected through the BlackCoin Campaign will help craft a more effective narrative around the economic impact of spending with Black-owned businesses.
“As strategic business partners, we’ve determined that our niche is looking at ways to define value in the Black experience,” said Andre Garner (BS '89, journalism), managing partner with Black Ink Group, LLC. “In developing the BlackCoin Campaign and the accompanying mobile app, we intend to collect measurable data that speaks directly to the impact of conscious spending on Black businesses. Hopefully, this effort will have a positive impact on the growth of those businesses and a catalytic effect on aspiring entrepreneurs as well as corporate decision-makers in marketing products, services, and opportunities to Black buyers.”