Lowrey elected president-elect of Association for Consumer Research

Tina Lowrey (MS '89, advertising; PhD '92, ICR) has been elected president-elect of the Association for Consumer Research, effective January 1, 2022. Lowrey is a professor of marketing at HEC Paris. Her main research interests include children’s consumer behavior, materialism, the application of psycholinguistic theory to marketing communications, and gift-giving and ritualistic consumption. 

As the president-elect of ACR, Lowrey will perform the duties prescribed and approved by the Board of Directors, all of the duties of the president in his/her absence, and in the event a vacancy occurs in the position of president, automatically assumes such position. The president-elect also appoints the chair(s) of the North American Conference for the year of his/her presidency.

ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research. ACR hosts and supports a number of conferences as well as reviews and publishes scholarly research publications.