Maggie (Mengqing) Zhang
Email address: mz44@illinois.edu
RESEARCH INTERESTS
Maggie's research is at the intersection of computational social science, HCI and social media, combining natural language processing and computer vision methods as well as experiments to look into the media effect on people’s opinions and behavior.
Recent Publications/Presentations
Zhang, M. and Ng, Y.M.M. (2023) #TrendingNow: How Twitter trending topics impact public and individual agenda? International Journal of Communication.
Wang, X., and Zhang, M. (2022). Sharing the same bed with different dreams: Topic modeling the research-practice gap in public relations 2011-2020. Journal of Marketing Communications, 1-25.
Zhang, M. M., Wang, X., & Hu, Y. (2021). Strategic framing matters but varies: A structural topic modeling approach to analyzing china’s foreign propaganda about the 2019 hong kong protests on Twitter. Social Science Computer Review, 41(1), 265-285.
Courses Taught
- Social Media Analytics (ADV 480): Instructor at UIUC, Spring 2023
- Multimedia Editing and Design (JOUR 425): Teaching Assistant at UIUC, Fall 2021–Dec 2021
- Data Storytelling (JOUR 460): Teaching Assistant at UIUC, Spring 2021
Academic Roles
ICR representative for the College of Media Academic Misconduct and Capricious Grading Committee at the University of Illinois Urbana-Champaign in the 2022-2023 academic year
Awards and Honors
- Top Paper Award, AEJMC, Communication Technology Division, 2024
- Top 2 Student Paper Award, ICA the Mass Communication Division, 2019
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